Case Study: Prosciutto di Parma boosts brand recognition in Canada with Casacom

Prosciutto Di Parma reaches 6.3M across Canada with CASACOM

Prosciutto di Parma, the Italian ham producer, faced the challenge of improving its brand visibility and recognition in Canada during the COVID-19 pandemic. The company enlisted the vendor CASACOM to adapt its PR and marketing activities, with a key goal of educating audiences on the unique "Parma difference."

CASACOM implemented an influencer marketing and content creation strategy. This involved partnering with local chefs and influencers to generate recipes and social content, creating a dedicated Canadian Instagram page, launching integrated digital campaigns, and conducting in-store tasting demos. The results were significant, including 106 tasting demonstrations and a total content reach of 6.3 million across all platforms, with influencer marketing driving 455,000 social media impressions.

Prosciutto Di Parma