Case Study: Pharmascience improves public perception with CASACOM’s 360° employer branding campaign

Pharmascience boosts campaign reach to 5,095,000 impressions with CASACOM

Pharmascience faced the challenge of pharmacists feeling overwhelmed and unsupported by pharmaceutical companies. They wanted to solidify their position as a reliable partner and trusted supplier. CASACOM collaborated with them on an awareness-raising campaign to address this.

CASACOM developed a 360-degree strategy to humanize the brand and highlight its local roots. The solution included video content creation, media relations, and a multi-platform distribution plan. The results were significant, with CASACOM delivering over 5 million campaign impressions and 595,000 video views in the second phase alone, successfully improving the company's public perception.

Pharmascience