Case Study: Fédération québécoise des directions d’établissement d’enseignement (FQDE) boosts awareness of school principals with Casacom

FQDE reaches 1.3M+ ad impressions with CASACOM

The Fédération Québécoise Des Directions D'établissement D'enseignement (FQDE), a federation of Quebec school principals, faced the challenge of public misconceptions and a lack of awareness about the vital role of school administrators. To address this, they commissioned the vendor Casacom to develop a campaign to promote their profession.

Casacom implemented a comprehensive strategy that included creating a campaign concept, producing TV and radio ads, launching a dedicated microsite, and executing a media relations plan. The results were significant, with the microsite attracting 18,000 users, campaign videos receiving nearly 650,000 views, and ads generating over 1.3 million impressions on major platforms. This effort by Casacom successfully enhanced public understanding of the school principals' role.

Fédération Québécoise Des Directions D'établissement D'enseignement (fqde)