Case Study: Fondaction Asset Management builds a stronger brand and investor reach with Casacom

Fondaction Asset Management reaches $1 billion AUM goal with CASACOM

Fondaction Asset Management, a newly formed impact fund manager, turned to vendor CASACOM for assistance. Their challenge was to build a complete communications program from the ground up, with no existing tools, in order to increase their reputation, reach investors, and support their goal of attracting $1 billion in assets under management.

CASACOM implemented a comprehensive solution that included developing the fund manager's positioning, creating its brand image and graphic standards, designing a website, and producing communication tools. The results included significant media coverage for a fund announcement, reaching over 1.6 million people and securing 12 media features, alongside the creation of 8 blog articles.

Fondaction Asset Management