Case Study: Association de la construction du Québec boosts contractor engagement and awareness with Casacom

Association De La Construction Du Québec (ACQ) drives 7.3M+ impressions with CASACOM

The Association de la construction du Québec (ACQ) faced the challenge of making complex industry issues more accessible and engaging for its contractor members, particularly during a labor shortage. The vendor, CASACOM, was tasked with enhancing the visibility and perception of these key topics following the association's recent rebrand.

CASACOM developed a comprehensive communications strategy for ACQ that included a video series, podcast, content creation, and a dedicated microsite. This multi-faceted campaign achieved significant results, including over 7.3 million impressions and 675,000 video views, successfully driving engagement with the target audience.

Association De La Construction Du Québec (acq)