Case Study: Yamaichi Electronics streamlines CRM and boosts cross-team efficiency with CAS Software's CAS genesisWorld

Yamaichi Electronics - Customer Case Study

Yamaichi Electronics Germany GmbH, a developer and producer of precision connectors and test solutions, faced the challenge of managing a growing volume of customer and project data across departments while needing to support long-term, complex sales cycles. To achieve seamless internal processes and better exploit customer potential, they partnered with CAS Software and its implementation partner, itdesign, to utilize the CAS genesisWorld CRM platform.

The solution from CAS Software provided a centralized, interdepartmental system for managing the entire customer lifecycle, from initial inquiry to order fulfillment. This implementation resulted in improved forecasting for long-term projects, efficient digital processing of trade fair leads, and a targeted customer approach through integrated email marketing. The CRM is now used by 130 employees, with its success attributed to regular training and the system's ability to ensure no opportunities are missed, safeguarding comprehensive corporate knowledge.

Yamaichi Electronics

Christina Beer

Marketing/CRM Representative