Case Study: Wölfel Group streamlines sales and marketing with CAS genesisWorld by CAS Software

Wölfel Group - Customer Case Study

The Wölfel Group, a provider of engineering solutions for vibration analysis and acoustics, faced limitations in its customer relationship management as its existing ERP system could not efficiently support its sales and marketing processes. The company sought a professional CRM solution tailored for SMEs that could integrate with its ERP, protect internal data, and link its sales and marketing efforts. They selected the CAS genesisWorld platform from vendor CAS Software to address these challenges.

CAS Software implemented its CAS genesisWorld Platinum Suite, which integrated seamlessly with the company's ERP via a partner. The solution provided a unified, 360-degree customer view, automated sales processes from initial enquiry to order, and enabled highly targeted marketing campaigns. This resulted in optimized cross-location sales processes, more effective marketing with minimal wastage, and a foundation for data-driven decisions. The positive outcome has led the Wölfel Group to plan a broader deployment of the CAS genesisWorld system across other company departments.

Wölfel Group

Timo Klaas

Head of Sales