Case Study: Weckerle Lackfabrik GmbH achieves shorter reaction times with CAS genesisWorld by CAS Software

Weckerle Lackfabrik GmbH - Customer Case Study

Weckerle Lackfabrik GmbH, a company in the paint and varnish industry, sought to replace its disparate island solutions with a centralized system. Their challenge was to promote transparent data storage, optimize internal workflows, and improve overall data quality and customer service efficiency. To address this, they partnered with vendor CAS Software and implemented their CRM solution, CAS genesisWorld.

The solution from CAS Software provided a complete package for customer-oriented work, centralizing document storage and enabling the integration of ERP data. This implementation resulted in automated processes for complaints and orders, significant improvements in customer service through shorter reaction times, and increased availability of information for employees. The company now benefits from transparent project management and a flexible system that supports its growth.

Weckerle Lackfabrik GmbH

Robert Schüller

Project Manger CRM