Case Study: Venjakob Maschinenbau achieves greater transparency and efficient production management with CAS genesisWorld from CAS Software

Venjakob Maschinenbau - Customer Case Study

Venjakob Maschinenbau, an internationally established manufacturer of surface treatment plants and automation technology with 300 employees, required greater transparency and improved structures to support its growth. Their challenges included replacing local data storage, improving interdepartmental communication, and managing complex sales and production processes. To address this, they partnered with CAS Software to implement its CAS genesisWorld platform.

CAS Software provided a centralized CRM solution that delivered a 360° view of all contacts and oversight of the sales funnel through a central database. This enabled informed employees, faster response times, and more plannable production. Specific user cockpits and mobile access simplified workflows, while automatic notifications improved process adherence. The implementation gave Venjakob the transparency and structured processes needed to support its continued growth and uphold its corporate values.

Venjakob Maschinenbau

Marina Delchmann

CRM Project Manager