Case Study: VAB improves B2B customer management with CAS genesisWorld from CAS Software

VAB - Customer Case Study

VAB, a Belgian automobile club and mobility organization, faced the challenge of managing its B2B customer relationships with a fragmented system that relied on separate Microsoft Excel and Outlook files. Seeking a centralized database and a solution to support its entire sales process with analytical functions, the company turned to CAS Software and implemented their CRM platform, CAS genesisWorld.

By deploying CAS genesisWorld, CAS Software provided VAB with a flexible and intuitive CRM solution. This eliminated information gaps through a common knowledge base and gave employees a precise, real-time overview of data, which streamlined customer advice. The results included improved customer service, significant time savings for staff, and reliable automated notifications for contract management, allowing the team to concentrate fully on their clients.

VAB

Koen Snoeys

B2B-Manager