Case Study: TüNet boosts CRM-driven customer orientation with CAS genesisWorld from CAS Software

TüNet - Customer Case Study

The customer TüNet GmbH, a division of Stadtwerke Tübingen operating telecommunications services, faced challenges with decentralized data and a lack of integrated marketing and sales processes. They partnered with vendor CAS Software AG to implement its CAS genesisWorld CRM solution to centralize contact data, improve process transparency, and support targeted marketing activities.

CAS Software AG implemented its powerful and flexible CAS genesisWorld CRM solution to create a central customer history and integrate sales and marketing channels. The results included highly motivated employees, successful process optimization, and a confirmed increase in turnover, proving the value of customer orientation even for a smaller division.

TüNet

Antje Fleischer

Commercial Director and Deputy Managing Director