Case Study: TP-Link achieves faster, more efficient customer management with CAS genesisWorld from CAS Software

TP-Link - Customer Case Study

TP-Link, a leading manufacturer of smart communication products, faced challenges in managing customer and project data with its self-developed legacy system. These limitations made it difficult to handle inquiries, contacts, and reporting effectively. They sought a new CRM solution and selected CAS Software's genesisWorld platform to provide a 360-degree view of customers and partners, improve reporting, and enable mobile work.

CAS Software, through its partner ACP IT Solutions, implemented its genesisWorld CRM, which was customized to TP-Link’s needs with interfaces for importing sales data and seamless Outlook 365 integration. The solution automated processes, saving significant time per transaction and providing comprehensive reporting. The mobile app empowered employees to work efficiently from anywhere. As a result, TP-Link achieved a centralized, customer-centric platform that improved efficiency and collaboration, with plans to expand the system's use to a partner portal and ticket system.

TP-Link

Axel Klopfer

Senior Partner Account Manager SMB & Enterprise Germany