Case Study: Thiele Glas improves customer service and efficiency with CAS genesisWorld from CAS Software

Thiele Glas - Customer Case Study

The customer, Thiele Glas, a manufacturer of high-quality glass with 500 employees across six locations, faced challenges with its previous CRM system, seeking faster access to customer data, better sales process management, and integration with its ERP software. To address this, they partnered with vendor CAS Software and its implementation specialist sellmore to deploy the CAS genesisWorld platform, replacing their Sugar CRM system.

CAS Software, through sellmore, implemented the CAS genesisWorld Standard and Premium solutions, supplemented with modules for marketing, reporting, and a custom Form & Database Designer. This provided a centralized knowledge base integrated with the FENEVISION ERP system, enabling automated processes and comprehensive mobile access. The vendor's solution resulted in improved internal cooperation, more targeted customer contact, greater process transparency, and higher employee acceptance by reducing the burden of routine tasks.

Thiele Glas

Jan Evers

Head of Sales and Marketing