Case Study: Th. Geyer improves customer care and collaboration with CAS Software's CAS genesisWorld

Th. Geyer - Customer Case Study

Th. Geyer, a wholesaler of laboratory supplies, aromas, and scents, needed to replace inefficient Excel lists with a modern CRM to create consistent data across its international business units and integrate with its existing abas ERP system. The company partnered with CAS Software, implementing their CAS genesisWorld platform to support structured data inputs, enable remote work, and apply a sophisticated rights system for its trading partners.

By deploying CAS genesisWorld, which included a bidirectional ERP interface, CAS Software provided a unified solution that streamlined workflows and centralized company knowledge. This resulted in improved customer care through readily available data, facilitated better cooperation with trading partners, and enabled the company to utilize cross-selling opportunities thanks to more transparent and searchable information.

Th. Geyer

Dix Kaufner

Procurator and Branch Manager