Case Study: TEAM 7 improves customer-centric CRM and mobile sales processes with CAS genesisWorld from CAS Software

TEAM 7 - Customer Case Study

TEAM 7, an upper Austrian manufacturer of premium natural wood furniture, sought to digitally network its growing global operations to intensify relationships between employees, partners, and customers. The company needed a central CRM solution to manage these relationships, improve data quality, integrate with its existing ERP system, and support mobile field staff. CAS Software, through its partner SALDO, implemented its CAS genesisWorld Premium solution to meet these challenges.

The solution provided by CAS Software delivered significant improvements, including a marked increase in master data quality and a reduction in administrative tasks for field staff through mobile, offline-enabled access. The integration with the ERP system provided a well-founded decision-making foundation with real-time sales data. As a result, TEAM 7 experienced increased service quality, more effective marketing, and greater company-wide acceptance of the new customer-centric processes.

TEAM 7

Sophie Höchtl

CRM Project Manager and Sales Controlling