Case Study: STS Spezial-Transformatoren-Stockach achieves a 360-degree customer view with CAS genesisWorld from CAS Software

STS Spezial-Transformatoren-Stockach - Customer Case Study

STS Spezial-Transformatoren-Stockach (STS), a medium-sized electronic engineering company, faced a challenge in maintaining a centralized overview of its customer relationships and data, which was spread across different systems and required significant manual effort to collate. To modernize its relationship management and efficiently map the entire customer journey, STS sought a CRM solution that would integrate with its existing Infor COM system and support mobile work. They selected the CAS genesisWorld CRM solution from vendor CAS Software.

CAS Software implemented its CAS genesisWorld platform, which was seamlessly integrated with STS's ERP system via the aConnect component. The solution provided a centralized, 360-degree view of all customer processes, from lead management to invoicing, and introduced efficient tools like an address assistant for scanning business cards. The vendor's implementation resulted in significantly reduced organizational effort, improved collaborative work, and widespread user acceptance due to the system's intuitive design. STS now has a future-proof platform that supports its entire customer relationship management.

STS Spezial-Transformatoren-Stockach

Josua Rückert

Head of IT