Case Study: Städter streamlines customer management and marketing with CAS genesisWorld from CAS Software

Städter - Customer Case Study

The customer, Städter GmbH, a quality-oriented baking supplier with a diverse product range, faced challenges in managing its customer data and processes during a period of strong growth. Their requirements included centralizing address management, eliminating duplicate data, and effectively handling online catalog orders. To address this, they partnered with vendor CAS Software and implemented its powerful CRM solution, CAS genesisWorld.

CAS Software implemented a flexible CRM system that integrated with Microsoft Dynamics NAV and other communication tools like Inxmail. The solution provided a standardized desktop for all customer interactions and a transparent analysis of data from all integrated systems. The results for Städter included a single, duplicate-free address database, the quick and automated processing of internet catalog orders, and more effective teamwork through seamless information processing.

Städter

Peter Städter

Managing Director