Case Study: Sangel Systemtechnik achieves centralized CRM and better customer transparency with CAS genesisWorld from CAS Software

Sangel Systemtechnik - Customer Case Study

Sangel Systemtechnik GmbH, a manufacturer of LED industrial luminaires and cable assemblies, required a centralized system to manage customer data and integrate its operations. The company sought to eliminate data silos, integrate with its ERP system, and enable mobile access to CRM information. To meet this challenge, they implemented the CAS genesisWorld CRM solution from vendor CAS Software.

The solution provided by CAS Software integrated all customer data into a single, consistent system, which included detailed customer dossiers and seamless ERP integration. This enabled multi-phase marketing campaigns and provided mobile access to data on smartphones and tablets. As a result, Sangel Systemtechnik achieved greater transparency, easier knowledge transfer, and optimal management of customer visits, with CRM becoming a decisive factor for their company success.

Sangel Systemtechnik

Jens Grewer

Administrator