Case Study: Rehm Thermal Systems streamlines global sales and marketing with CAS genesisWorld from CAS Software

Rehm Thermal Systems - Customer Case Study

Rehm Thermal Systems, a manufacturer of thermal systems for the electronics sector, required a solution to manage its global sales activities more effectively. The challenges included the need for a targeted approach to customer communications, a consistent data structure, and the digitalization of its sales processes. To address this, they turned to CAS Software and implemented the CAS genesisWorld platform.

CAS Software delivered a comprehensive CRM solution that centralized customer data and streamlined global operations. The implementation provided Rehm with a complete view of customer interactions, improved data quality, and created a sound basis for decision-making through easy reporting. The results included seamless mobile working for their global teams, paperless document management, and the ability to run targeted marketing campaigns, all contributing to more coordinated and efficient sales activities.

Rehm Thermal Systems

Julian Klaiber

Head of Backoffice