Case Study: Questcontrol increases targeted marketing and sales structure with CAS genesisWorld from CAS Software

Questcontrol - Customer Case Study

Questcontrol, a Benelux wholesaler of multimedia and toys, sought to bring more structure to its commercial activities and improve its marketing campaigns. To address this challenge, they turned to CAS Software for its CRM solution, the CAS genesisWorld Suite.

CAS Software implemented its genesisWorld Suite, which provided tools for managing calling campaigns, filtering duplicates, and offering a complete 360-degree view of customer information. This solution resulted in increased sales team productivity and optimized data quality for Questcontrol, enabling more targeted and effective commercial efforts.

Questcontrol

Rayen Nayar

Commercial Manager