Case Study: Pfitzenmeier achieves member-centric CRM and streamlined operations with CAS genesisWorld from CAS Software

Pfitzenmeier - Customer Case Study

Pfitzenmeier, a leading German fitness and wellness company with over 50 facilities and 180,000 members, faced the challenge of managing its vast number of customer relationships and complex internal operations. The company needed a powerful, integrated CRM/XRM solution to replace stand-alone systems and streamline processes across sales, marketing, personnel, and asset management. They turned to CAS Software for a solution.

CAS Software implemented its genesisWorld Platinum Suite, which provided a centralized platform for all customer and operational data. The solution integrated with existing systems, enabling efficient member communications, targeted geomarketing campaigns, and digital management of everything from equipment to human resources. This resulted in over 700,000 contacts and a million contracts being managed within the system, allowing Pfitzenmeier to inform members more precisely and optimize its internal workflows, solidifying its member-centric approach.

Pfitzenmeier

Harry Krüger

Chief Information Officer