Case Study: orochemie streamlines field and office work with CAS genesisWorld from CAS Software

Orochemie - Customer Case Study

orochemie GmbH & Co. KG, a manufacturer and supplier of hygiene and cleaning systems, needed to streamline its sales processes and improve data access for its mobile field staff. The company also sought to enhance teamwork and integrate its CRM with its existing ERP system. To meet these challenges, they chose to implement the CAS genesisWorld CRM solution from vendor CAS Software.

The solution, implemented in a private cloud environment, provided the field staff with streamlined access to all necessary data and processes from any location. CAS Software’s system improved collaboration between front and back office teams, supported new customer acquisition, and saved time through standardization. This led to higher customer satisfaction, a more individual customer approach, and increased employee satisfaction for orochemie.

Orochemie

Wolfgang Zehner

Head of IT / Head of Photo Chemicals