Case Study: OKI Europe streamlines CRM and customer management with CAS genesisWorld from CAS Software

OKI Europe Ltd. - Customer Case Study

OKI Europe Limited, a global leader in customer-led innovation within the printing industry, required an interdepartmental system to centralize CRM for its Central Region branches. The company needed to optimize internal processes, manage relationships with diverse customer groups, and simplify cross-departmental cooperation. To address this challenge, they partnered with CAS Software to implement its CAS genesisWorld CRM solution.

CAS Software provided a powerful and flexible CRM solution that gave OKI Europe a complete, up-to-date database shared across all departments. The implementation allowed for the control of sales and marketing projects and featured an intelligent filter search, enabling employees to select customers by diverse attributes instantly. This provided a complete all-round view of various customer groups, raised customer proximity, and streamlined internal cooperation.

OKI Europe

Owen Tully

IS Business development, Manager