Case Study: Ocean Independence streamlines global yacht sales and customer management with CAS genesisWorld from CAS Software

Ocean Independence - Customer Case Study

Ocean Independence, a global yachting services company, required a centralized system to manage data across its 16 international subsidiaries and support its worldwide broker network. Their challenge was to provide efficient customer and prospect management, sales processes, and yacht management from over 50 countries. They partnered with CAS Software to implement a tailored CRM solution.

CAS Software implemented their flexible and powerful CRM solution, CAS genesisWorld, to provide a centralized data hub. The solution enabled efficient worldwide access to customer data, streamlined international sales processes, and intelligent yacht management that synced with their website. This provided Ocean Independence with secure planning through pipeline analysis and ensured a systematic approach to customer service, strengthening their company identity through improved knowledge transfer and transparency.

Ocean Independence

Peter Hürzeler

Managing Director