Case Study: Murrplastik Systemtechnik GmbH achieves greater transparency and efficient collaboration with CAS genesisWorld from CAS Software

Murrplastik Systemtechnik GmbH - Customer Case Study

Murrplastik Systemtechnik GmbH, an international producer of high-tech plastic products, needed to replace its SAP CRM system. The company required a solution to better map its marketing and sales processes, enable mobile work, and integrate seamlessly with its existing SAP ERP system without double data entry. They partnered with CAS Software and implemented the CAS genesisWorld platform to address these challenges.

CAS Software provided a solution centered on CAS genesisWorld, which included modules for marketing, reporting, and a geomarketing interface to SAP. The implementation resulted in a single database for CRM and ERP, eliminating duplicate data entry. This provided better process transparency, enabled efficient mobile work, and improved cross-departmental collaboration across all of the company's global locations, allowing for independent customization of the system.

Murrplastik Systemtechnik GmbH

Marco Krämer

Strategic Sales Planning, Authorized Signatory