Case Study: MT Spielbetriebs boosts team coordination and sponsor management with CAS genesisWorld from CAS Software

MT Spielbetriebs - Customer Case Study

MT Spielbetriebs- u. Marketing AG, a German handball Bundesliga club, sought to professionalize its internal operations and improve communication. Their key challenges included ensuring data protection, creating consistent data structures, and improving overall data quality. They turned to CAS Software and its CRM solution, CAS genesisWorld, to coordinate players and sponsors, manage their fan shop, and integrate with their ticketing system.

By implementing CAS Software's CRM, the club significantly streamlined its administrative processes. The solution provided transparent contract and sponsor management, simplified team coordination, and reduced the administrative load through a mobile app. CAS Software also delivered comfortable email marketing tools and improved communication, helping the club support community outreach projects more efficiently.

MT Spielbetriebs

Axel Geerken

Chairman