Case Study: mk Technology Group achieves future-proof CRM and improved efficiency with CAS genesisWorld from CAS Software

mk Technology Group - Customer Case Study

The mk Technology Group, a globally active supplier of profile and conveyor technology, sought to replace its outdated, self-developed CRM system with a future-proof solution. To address this challenge, they selected a new platform from vendor CAS Software, ultimately implementing the CAS genesisWorld product to gain a wider range of functions and improved flexibility for future development.

CAS Software, through its partner itdesign, implemented the CAS genesisWorld solution, which is exclusively hosted in the cloud. The results for the mk Technology Group include a unified platform for sales, service, and marketing, significantly improved data quality, and reduced administrative effort. The vendor's solution provided efficient and transparent processes, enabling mobile work and creating a secure, centralized corporate memory for the company.

mk Technology Group

Sven Saynisch

Head of Marketing