Case Study: Mikro Kapital achieves digitalized sales and faster customer service with CAS genesisWorld from CAS Software

Mikro Kapital - Customer Case Study

Mikro Kapital, a multinational non-banking financial institution, was challenged by inefficient, paper-based processes, redundant data entry in Excel, and an inability to automatically manage online leads. They sought a CRM solution to support their digitalization strategy and chose to implement the CAS genesisWorld platform from vendor CAS Software to modernize their workflows and increase efficiency.

The solution implemented by CAS Software, through their partner, integrated the CRM with Mikro Kapital's financial system and website, automating lead capture and data exchange. The results provided the sales team with full mobile access to customer histories, eliminated redundant data entry, and accelerated request processing. Vendor CAS Software enabled a successful digital transformation, allowing Mikro Kapital to offer faster services and maintain visibility over its business.

Mikro Kapital

Grigore Fusu

Marketing Director