Case Study: Meffert AG achieves clearer customer communication with CAS genesisWorld from CAS Software

Meffert AG - Customer Case Study

Meffert AG, a manufacturer of paints and building protection products, faced a significant challenge with its customer communication and project tracking. Information was siloed across individual employee notes and apps, leading to poor transparency and lost knowledge when staff changed. To improve customer relationships and centralize its data, the company sought a CRM solution and chose to implement the CAS genesisWorld platform from vendor CAS Software.

The solution from CAS Software provided a centralized, mobile-friendly CRM that integrated with Meffert's existing ERP system. This implementation gave field and office staff a complete, real-time view of customer interactions and project statuses, ensuring seamless communication and high-quality data. The results included more efficient and flexible field work, the ability for sales staff to enter orders directly, and a central knowledge base that enabled the team to provide superior, targeted customer advice.

Meffert AG

Tobias Mengler

IT Manager