Case Study: Loteria de Boyaca improves customer management and project transparency with CAS genesisWorld from CAS Software

Loteria de Boyaca - Customer Case Study

Loteria de Boyaca needed to establish a cross-company digital transformation process for modernization. Their requirements included finding a customer management solution to better identify and meet customer needs, as well as optimizing their internal processes with a CRM and Helpdesk portal. They partnered with CAS Software to address these challenges.

CAS Software implemented its CAS genesisWorld solution to provide a flexible CRM tool. This centralized the storage of customer and partner data, eliminating duplicate data entry and providing quick access to information. The solution automated work processes through a Helpdesk portal and enabled rapid analysis of customer data. As a result, Loteria de Boyaca achieved greater transparency, improved communications, and gained a precise budget overview for all projects.

Loteria de Boyaca

Luis Fernando Araque Perico

Costumer Service Director