Case Study: Linz Center of Mechatronics achieves more efficient customer management and higher closing rates with CAS genesisWorld from CAS Software

Linz Center of Mechatronics - Customer Case Study

The Linz Center of Mechatronics, a research and development firm specializing in industrial systems, required a robust on-premises CRM to manage its customer base and complex processes, including opportunity follow-up and contract management. To address this challenge, they partnered with CAS Software and implemented the CAS genesisWorld platform.

CAS Software provided a comprehensive solution featuring modules for event management, reporting, and ERP integration. This implementation delivered secure, EU-GDPR compliant data management and provided quick access to critical information. The results included a higher closing rate due to a systematic follow-up process and enabled well-informed decisions through readily available comprehensive KPIs, significantly enhancing their professional customer care.

Linz Center of Mechatronics

Manfred Reiter

Head of Sales