Case Study: Lindab achieves transparent sales controlling with CAS Software’s CAS genesisWorld

Lindab - Customer Case Study

The customer, Lindab GmbH, a manufacturer of steel construction products, faced the challenge of optimizing its sales process. They needed a flexible CRM solution to centralize customer data, enable sales reporting, depict projects, and allow for efficient mobile and inter-office work. To address this, they turned to vendor CAS Software for their CAS genesisWorld platform.

CAS Software implemented their CAS genesisWorld Premium solution, which integrated with Lindab's existing AS400 ERP system via the Sellmore Integration Server. This automatic integration streamlined the quote transfer process and provided a central digital dossier for all customer information. The solution optimized the sales process, provided transparent sales controlling, and allowed the team to focus on customers more efficiently by reducing information pathways and bundling company knowledge.

Lindab

Jörg Krimilowski

Operations Manager – Production & Logistic Management