Case Study: Lenzing Plastics improves customer management and process efficiency with CAS genesisWorld from CAS Software

Lenzing Plastics - Customer Case Study

Lenzing Plastics, a worldwide leading manufacturer of plastic products, required a CRM solution to professionally manage customer data, optimize work processes, and integrate with its existing SAP and Microsoft Outlook systems. The company selected CAS Software and its CAS genesisWorld platform, which is designed to meet the specific needs of small and medium-sized businesses.

CAS Software implemented their CAS genesisWorld Premium solution, which integrated directly with SAP and Outlook. This provided Lenzing Plastics with a comprehensive overview of customer data, automated routine tasks, and made key information accessible from anywhere. The results included significantly improved transparency, better customer service, and time savings, allowing the company's 350 employees to work more efficiently.

Lenzing Plastics

Martin Schädle

Managing Director