Case Study: Labor LS achieves more efficient customer management with CAS genesisWorld from CAS Software

Labor LS - Customer Case Study

Labor LS, a prominent European contract laboratory, was facing challenges in managing its sales processes, acquiring new customers, and gaining a comprehensive 360-degree view of its clientele. To address these issues, they turned to CAS Software and implemented the CAS genesisWorld platform with additional modules and a Laboratory Information Management System (LIMS) interface.

CAS Software provided a solution that streamlined quote creation, structured customer acquisition, and enabled deep analysis of existing customer data. The implementation resulted in more efficient automated sales processes, a qualified overview of sales potential, and professional marketing via integrated email campaigns, giving management effective key performance indicators for decision-making.

Labor LS

Ingo Grimm

Head of Sales & Service