Case Study: JOST Werke AG improves global customer management with CAS genesisWorld from CAS Software

JOST Werke AG - Customer Case Study

JOST Werke AG, a leading global manufacturer of safety components for the commercial vehicle industry, faced challenges in managing corporate knowledge and customer relationships due to a fragmented and user-unfriendly legacy CRM system. To enable company growth and digitalize its knowledge, the company sought to implement a central, user-friendly tool for its European teams and chose the CAS genesisWorld CRM/XRM solution from vendor CAS Software.

CAS Software implemented its CAS genesisWorld Premium Edition, which provided a central market and customer information platform with a modern, intuitive web client and mobile app. The solution integrated with SAP ERP, giving employees location-independent access to a 360-degree customer view. This allowed JOST's sales force to plan customer visits efficiently, conduct targeted communications, and have all locations updated daily with the latest project information, significantly improving relationship management and service-oriented communications.

JOST Werke AG

Concetta Raguso-Spoth

CRM Project Manager