Case Study: COMPO EXPERT boosts sales efficiency with CAS Software’s CAS genesisWorld

Increase in the effectiveness of our sales operations

COMPO EXPERT, a producer of high-quality specialty fertilizers with a global presence, faced challenges with its outdated CRM system. The company required a centralized data platform to automate processes, improve internal cooperation, and gain better analytical insights for decision-making. They turned to CAS Software and its partner mpl to implement the CAS genesisWorld Platinum Suite to address these needs.

The solution from CAS Software provided a 360-degree view of customer data and streamlined operations across international subsidiaries. The implementation significantly increased the efficiency and effectiveness of COMPO EXPERT's sales activities. The results included improved internal communication, relief from administrative tasks, and qualified electronic assistance for decision-making through comprehensive data analysis.

COMPO EXPERT

Inken Schmidt

PMO & CRM Project Manager