Case Study: Hirschfeld Touristik Event modernizes its website and CRM with CAS Software

Hirschfeld Touristik Event - Customer Case Study

The customer, Hirschfeld Touristik Event, faced challenges with separate applications that caused significant data disruption. Their goals were to modernize their website, improve content manageability, and eliminate data duplicates. They turned to vendor CAS Software and its CAS genesisWorld CRM solution to address these issues.

CAS Software implemented a solution that interlinked a new Typo3 website with the CRM system, creating one uniform platform. This integration provided fast access to information, reduced web content management costs, and streamlined processes like invoicing and travel planning through automation. The result for Hirschfeld Touristik Event was a consistent, modernized system that replaced their previously fragmented applications.

Hirschfeld Touristik Event

Nils Hirschfeld

Managing Director