Case Study: HINTE Messe- und Ausstellungs-GmbH achieves better visitor and exhibitor analysis with CAS genesisWorld from CAS Software

HINTE Messe- und Ausstellungs-GmbH - Customer Case Study

HINTE Messe- und Ausstellungs-GmbH, a trade fair and congress organizer, needed a centralized system to manage its large volumes of exhibitor and visitor data. Their challenge was to improve transparency, streamline sales tracking, and enhance analytical capabilities to support better decision-making and targeted marketing campaigns. They turned to CAS Software for a solution using the CAS genesisWorld Premium platform.

CAS Software implemented its CAS genesisWorld Premium CRM, equipping it with specialized modules for analysis, reporting, and data management, as well as interfaces to integrate with other systems like SAP Business One. The solution provided HINTE with a central database that eliminated duplicates and delivered comprehensive, condensed analyses. This resulted in greater transparency, faster response times to customer inquiries, a sound basis for strategic decisions, and the ability to execute highly targeted communication by matching visitor and exhibitor data effectively.

HINTE Messe- und Ausstellungs-GmbH

Marco Hüttlin

Project Manager & Management Assistance