Case Study: Haubis achieves more efficient customer management with CAS Software’s CAS genesisWorld

Haubis - Customer Case Study

Haubis GmbH, a family-run bakery and one of Austria's largest producers of baked goods, faced the challenge of managing information across its many business relationships and departments. To create more efficient, customer-oriented processes, they partnered with CAS Software to implement a central CRM solution using CAS genesisWorld Premium.

The solution from CAS Software provided a centralized data repository with a 360-degree customer view, mobile access for field staff, and integrated tools for planning and reporting. This enabled Haubis to react more precisely to customers, streamline routine work, and support its over 5,000 partners more effectively.

Haubis

Magdalena Wagner

CRM Manager