Case Study: Hänchen improves customer service and sales efficiency with CAS genesisWorld from CAS Software

Hänchen - Customer Case Study

Herbert Hänchen GmbH & Co. KG, a manufacturer of hydraulic cylinders, sought to enhance the efficiency of its sales and marketing teams while reducing time spent on administrative tasks. To achieve this, the company turned to CAS Software and implemented its CRM solution, CAS genesisWorld, aiming to better target customer requirements and improve overall operational support.

By deploying CAS genesisWorld, Hänchen gained a uniform, cross-company view of all customer data, enabling a 360-degree customer view and more personalized marketing. The solution from CAS Software streamlined processes, which reduced administrative costs, saved time, and helped build greater customer loyalty and satisfaction.

Hänchen

Jennifer Heimroth

Sales Consultant & CRM Project Manager