Case Study: Hako improves customer transparency and sales efficiency with CAS Software's CAS genesisWorld

Hako - Customer Case Study

Hako, a solutions specialist for sustainable cleaning and municipal technology with over 2,000 employees, required a centralized CRM system to manage contacts and implement a consistent sales process across all its divisions and subsidiaries. The company needed to improve data transparency and employee acceptance of the new system. They partnered with CAS Software and implemented the CAS genesisWorld Platinum Suite with CAS Merlin.

CAS Software delivered a centralized data repository that provided Hako's teams with transparent access to all customer information. The solution automated their sales process and enabled targeted communications through advanced filtering. This resulted in more efficient customer contact, greater employee satisfaction from improved data access, and the ability to quickly create quotes using the integrated configurator.

Hako

Nikolai Oberst

CRM Manager