Case Study: GK Software achieves consistent data management and better customer transparency with CAS genesisWorld from CAS Software

GK Software - Customer Case Study

GK Software, a recognized global player in retail cloud services, faced the challenge of managing customer data, tracking interactions, and supporting marketing efforts without a centralized system. They required a solution for consistent data management, detailed activity documentation, and structured storage for customer and project information. They partnered with CAS Software and implemented the genesisWorld platform to meet these specific needs.

CAS Software’s solution provided centralized address management with smart duplicate merging, ensuring data consistency. The platform delivered high transparency through detailed customer dossiers and product overviews, supported marketing with georeferenced heatmaps for decision-making, and streamlined projects with templates. This enabled optimal customer service and provided users with daily PDF reports on key performance indicators.

GK Software

Michaela Zickmantel

Head of Sales