Case Study: Geibel & Hotz GmbH achieves greater transparency with CAS genesisWorld by CAS Software

Geibel & Hotz GmbH - Customer Case Study

Geibel & Hotz GmbH, a manufacturer of precision grinding machines, sought to increase transparency and centralize knowledge across its sales processes. To meet this challenge, they partnered with CAS Software and implemented its CAS genesisWorld CRM solution.

The solution from CAS Software provided a central platform for information, customer dossiers, and a shared calendar, which enhanced communication and provided a complete 360-degree customer view. This resulted in greater organizational transparency, easier company-wide access to knowledge through improved search functions, and more targeted project planning and evaluation for all employees.

Geibel & Hotz GmbH

Klaus Beutel

Head of Sales & Distribution