Case Study: FURAL – Systeme in Metall GmbH streamlines CRM, project, and email marketing with CAS genesisWorld from CAS Software

FURAL - SYSTEME IN METALL GMBH - Customer Case Study

FURAL - SYSTEME IN METALL GMBH, a manufacturer of specialized metal ceilings, required a centralized solution to manage customer relationships and replace their disparate stand-alone systems. Their goals included streamlining the sales process, improving project and quotation management, and integrating email marketing. To address this, the company selected the CAS genesisWorld CRM solution from vendor CAS Software.

Implemented by CAS Software, the solution provided a comprehensive 360-degree customer view, consolidating all correspondence and interactions into a transparent dossier. This enabled the company to react more quickly to customer needs and focus on high-opportunity projects. The system also delivered consistent project tracking from identification to order, secured corporate knowledge, and facilitated successful email marketing campaigns through an integrated module. CAS Software's CRM solution allowed the company to better understand its customers and optimize its internal processes.

FURAL - SYSTEME IN METALL GMBH

Johannes Eder

Head of Marketing