Case Study: Friedrich Karl Schroeder achieves transparent, customer-centric sales management with CAS genesisWorld from CAS Software

Friedrich Karl Schroeder - Customer Case Study

The customer, Friedrich Karl Schroeder, a third-generation IT and print management company, sought a CRM solution that could provide transparent relationship networks, integrate with their existing systems, and streamline their internal communications to enable a more customer-centric sales process. They partnered with vendor CAS Software, selecting the CAS genesisWorld Platinum Suite to meet these complex requirements.

CAS Software implemented their highly flexible and configurable solution, which was integrated with the customer's ticket system and contract management. The result was a unified structure for all sales activities and customer information, which dramatically improved internal communication and transparency. This allowed the company's 80 users to shorten response times, ensure no sales potential was lost, and provide holistic customer advice, leading to highly efficient sales management with greater foresight.

Friedrich Karl Schroeder

Christian Schroeder

Managing Partner