Case Study: Fachhochschule Kärnten improves student lifecycle management with CAS Software's CAS genesisWorld

Fachhochschule Kärnten - Customer Case Study

Fachhochschule Kärnten, a university of applied sciences in Austria, needed to manage its entire student life cycle efficiently. The challenge was to consolidate information from prospective students through to graduates, support marketing campaigns, and synchronize data with its internal study information system. To address this, the university partnered with CAS Software and implemented its CAS genesisWorld platform.

CAS Software provided a centralized CRM solution that integrated with the university's administration system for real-time data synchronization. The implementation allowed for efficient target group segmentation, professional newsletter distribution, and comprehensive real-time analysis of student data. This gave employees rapid access to information, safeguarded knowledge, and enabled immediate reaction times to inquiries, significantly improving the management of the student life cycle.

Fachhochschule Kärnten

Martin Stromberger,

CRM Project Manager