Case Study: Faber achieves customer-centered, automated CRM processes with CAS genesisWorld from CAS Software

Faber - Customer Case Study

The customer, Klaus Faber AG (Faber), a distributor of cables and wires, required a highly flexible and customer-centered solution to organize its data and processes, aiming to present a unified front to its clients. To meet this challenge, they turned to CAS Software and implemented the CAS genesisWorld CRM platform.

The solution from CAS Software provided a centralized, interdepartmental system that automated processes and enabled user-specific customization. The results included seamless digital onboarding, fully automated web shop requests, and proactive business intelligence reporting, all of which supported agile, company-wide entrepreneurial thinking for Faber.

Faber

Bernd Schneider

Head of IT