Case Study: Eversfrank Gruppe increases sales efficiency with CAS genesisWorld from CAS Software

Eversfrank Gruppe - Customer Case Study

The Eversfrank Gruppe, a technological pioneer in the European print and media industry, faced the challenge of managing disparate customer and sales data across its international group. Their island solutions at subsidiary locations hindered efficiency and required a centralized system for customer relationship management, new customer acquisition, and sales support. They turned to CAS Software and its CAS genesisWorld solution to address these goals.

By implementing CAS Software's CAS genesisWorld, the company merged and integrated all customer and sales data from its various locations. This solution provided transnational, centralized data management and integrated with their existing ERP system. The results included significantly increased efficiency in new customer acquisition, presales, and aftersales activities. The improved data transparency and optimized processes led to greater sales success and simplified order processing.

Eversfrank Gruppe

Kay Julius Evers

Director