Case Study: EurimPharm centralizes customer contact management with CAS genesisWorld from CAS Software

EurimPharm - Customer Case Study

EurimPharm Arzneimittel GmbH, a pioneering medicine import company, sought to implement a centralized system for managing its customer and supplier contacts. Their challenge involved categorizing various customer types, representing complex group structures, and improving the management of field staff and campaigns. To address this, they partnered with CAS Software AG to implement a solution based on the CAS genesisWorld CRM platform.

CAS Software AG implemented a central customer contact management system tailored to EurimPharm's specific service processes. The solution provided quick access to comprehensive data, automated processes, and sophisticated selection options for a targeted customer approach. As a result, EurimPharm achieved always up-to-date master data, efficient management of appointments, and comprehensive evaluations to better understand customer needs, with the entire project completed in just four months.

EurimPharm

Friederike Hrubesch-Mohringer

Managing Director and Representative of the Owning Family