Case Study: Essemtec AG streamlines global CRM and quoting with CAS Software's CAS genesisWorld

Essemtec AG - Customer Case Study

Essemtec AG, a provider of flexible SMD production machines, needed to replace its disconnected Microsoft Dynamics CRM and PIAS support systems. The company required an integrated platform for its global marketing, sales, and service teams to access data on the go and to create accurate quotes efficiently. They turned to CAS Software for a solution implemented using the CAS genesisWorld Platinum Suite and the CAS Merlin product configurator.

The solution from CAS Software provided a central, cross-departmental platform that streamlined processes worldwide. This integration, which included interfaces to their ERP and email marketing systems, enabled targeted campaigns with up-to-date data and an error-free, rule-guided quote process. As a result, Essemtec achieved increased efficiency, gained on-demand reporting for better decision-making, and empowered its mobile workforce with access to all important customer data.

Essemtec AG

Klaus Salmhofer

Project Manager CRM Strategy & Introduction